Why Tarot Reading Is Trending in 2025
Tarot reading is rapidly gaining popularity in 2025, especially among Gen Z and millennials. With the rise of digital wellness platforms and a renewed interest in spirituality, ‘tarot reading‘ has become one of the most searched wellness terms online. But what’s behind this surge in interest, and who’s leading the trend?
Tarot Reading Goes Digital
In 2025, tarot reading is no longer limited to crystal shops and private consultations. Mobile apps, AI-generated card interpretations, and live sessions on platforms like TikTok and Instagram have made it highly accessible. Hashtags like #tarotreading and #dailytarot now boast billions of views, reflecting massive engagement from younger users.
Gen Z’s Fascination With Tarot
Gen Z is driving this spiritual boom. Seeking clarity, emotional insight, and personal empowerment, many young people are turning to tarot as a form of introspection. Tarot provides a non-judgmental space for users to explore their feelings, often complementing therapy or self-help practices. According to recent surveys, nearly 30% of people aged 18–34 use tarot or oracle cards at least once a month.
Celebrities and Social Media Influence on Tarot Reading
From Lizzo to Lana Del Rey, celebrities have publicly embraced tarot reading, helping break taboos around it. Their influence, combined with influencer-led ‘pick a card’ readings and aesthetic content, has made tarot feel relatable and trendy. These social moments have played a key role in normalizing tarot in pop culture.
Expert Opinions and Industry Growth
Psychologists note that tarot can enhance emotional processing when used responsibly. Meanwhile, the global tarot and oracle card market is projected to grow steadily through 2030. Publishers report record-high sales of decks and books in the last two years.
Conclusion: A Cultural Shift
Tarot reading’s rise in 2025 reflects a deeper cultural trend: a search for meaning, mindfulness, and emotional well-being in an uncertain world. With the digital world making these ancient practices more accessible than ever, tarot is poised to remain a major trend.
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